Utopie
We partnered with UTOPIE to define and build a luxury wellness brand grounded in dreaminess, femininity, and sustainability. Our work began with a clear brand strategy, establishing a soft, utopian positioning that informed every creative and functional decision.
We developed the complete visual identity, including a refined wordmark with a symbolic butterfly element representing transformation, supported by a calm, nature-inspired color palette and an elegant typographic system. This foundation was extended into a full corporate and packaging ecosystem, ensuring consistency across print, digital, retail, and gifting touchpoints.
In parallel, we supported product development by designing candle packaging, labels, and box structures aligned with both the brand narrative and production requirements. The result is a cohesive, scalable brand and product system that communicates modern, conscious luxury with emotional depth and clarity.
Task
Create a sophisticated candle brand, “Utopie,” capturing the essence of luxury through minimalistic and elegant design.
