Smartwatch For Less

Strategic rebrand of Smartwatch For Less to move the brand out of the “cheap tech” perception created by its name and position it slightly higher on the value spectrum—without losing accessibility. The goal was not luxury, but credible, well-designed smart tech that feels considered, reliable, and worth paying more for.

We redefined the brand around smart value rather than low price, shifting the narrative from “less” to “better choice.” This informed a cleaner, more confident visual identity, a refined logo system, and a bold yet restrained color palette designed to signal quality, clarity, and trust.

The identity was rolled out across e-commerce UI, hero sections, social media, display ads, email marketing, and logistics assets. The result is a cohesive brand system that supports higher pricing through stronger perception, improved consistency, and a more mature, modern presence—resolving the “less” dilemma without breaking the brand’s promise of accessibility.